Environmental Consciousness, Environmental Concern, and Pro-Environmental Behaviour among University Students

Abstract

Pro-environmental behaviour (PEB) usually arises from environmental consciousness and environmental concern. It is based on the implication that the ecological environment should be sustained for future generations. Therefore, the younger generation can make an effort through their PEB to maintain the environment. This study examines the association between environmental consciousness, environmental concern, and PEB among students at the University of Kerala. Additionally, the study evaluates the direct and indirect impact of environmental consciousness on PEB through environmental concern. The study follows a cross-sectional descriptive research design. A sample of 225 students were purposively drawn from among the students. Previously validated measuring instruments were used to measure environmental consciousness, environmental concern, and PEB. The findings demonstrated a significant positive link between environmental consciousness and environmental concern, a moderate relationship between environmental consciousness and PEB and between environmental concern and PEB. It was also revealed that environmental consciousness significantly impacts both environmental concern and PEB. However, environmental concern does not affect PEB. The results also showed a partial mediation effect between these variables. Additionally, the majority of the students indicated a medium-to-low level of PEB. The findings and implications for theory and research were discussed.